Reginald Larry-Cole was raised in the Northern Province of Sierra Leone. His father was the first black managing director of a major multinational tobacco company, which enabled his family to live in luxury.

Due to the political and societal climate in Sierra Leone during the 1970s, Reg’s father had the misfortune to lose his business leading to a loss of self-esteem, becoming insular and withdrawn. The inability to provide for his family resulted in the breakdown of his marriage.

After watching his father suffer, Reg was determined to make his life and the lives of others better.

Reg has achieved his greatest business accomplishment to date by establishing the world’s first car leasing company, which is funded by people for people.